While JBMC had a total different meaning at the beginning…it now stands for Just Be Mellow Crew.
Originated from a joke amongst friends JBMC now is the #1 driving force in Asia with 10plus years under the belt.
What started off with just a couple of tees went to a whole range of mittens (most probably the best in the galaxy, no kidding) and now hoodies, riding pants and much more. Basically everything u need to sport to have an even nicer day on snow.
As a brand created by snowboarders for snowboarders JBMC stands for style and team developed product. Just ask the team riders how much input they put into every single detail. tested and approved…and that is not just the marketing department talking.
JBMC put out numerous team movies over the last couple of years with the recent BUCETAAAH! one breaking the internet. Hunt for it. U might find it behind the great firewall of China.
Collaborations? YES! Look for stuff made together with Nitro, Horsefeathers, Skullcandy or the recent JBMC x Union binders. Limited. Of course.
Every single JBMC team or family rider is a good drinker. Just saying.